{
    "id": 39,
    "import_id": 7,
    "group_key": "i7-g17-17-9220cabd2065-lipstick",
    "slug": "lipstick",
    "title": "Lipstick · Olet People’s Choice Awards",
    "category": "Beauty & Personal Care",
    "category_id": "CAT-03",
    "category_override_id": null,
    "season_label": "People Choice Award 2026",
    "tagline": "6 finalists reviewed through real customer signals and editorial comparison.",
    "summary": "Deep Category ComparisonProductBest ForKey Highlight from ReviewsMain Complaint from ReviewsMaybelline Vinyl InkHigh shine + No budgingUnbeatable gloss finish that genuinely stays transfer-proof all day.Feels slightly sticky or rubbery if not shaken well.Maybelline Matte InkIndestructible wearComplete, 16-hour survival through oily food and drinks.Can feel heavily drying and leaves a tacky film if applied too thick.e.l.f. Lip Oil StickBudget-friendly luxuryPremium weighted magnetic packaging and intense hydration.Zero staying power; needs frequent reapplication.Clinique Almost LipstickNo-mirror tintingUniversally flattering chameleon shades that adjust to your lip tone.Overpriced for the small amount of product you receive.REVLON Super LustrousClassic cream finishExtremely high pigment payoff that mimics high-end bullet brands.Transfers heavily onto cups and fades quickly.L'Oreal Colour RicheNourishing satin lookInfused with premium oils to soothe flaky, dry lips.Strong vintage, powdery-floral perfume scent can irritate.Ultimate Ranking: People's Choice (Top to Bottom)1. Maybelline SuperStay Vinyl Ink (Shade: 35 Cheeky) — The Modern InnovatorWhy it’s #1: It wins the top spot because it fixes the biggest complaint in makeup: dry lips from long-wear formulas. Buyers are obsessed with the fact that they can get a mirror-like shine that doesn't wipe off. Cheeky is heavily favored as an effortless, daily blush-nude.2. Maybelline SuperStay Matte Ink (Shade: 70 Amazonian) — The Performance ChampionWhy it’s #2: No product on earth competes with its staying power. It ranks just below Vinyl Ink because it can be unforgiving on dry lips, but the shade Amazonian is highly praised as the ultimate flattering, true 90s warm terracotta nude.3. e.l.f. Glow Reviver Lip Oil Stick (Shade: Rose Latte) — The Viral Value KingWhy it’s #3: It dominates social media for offering pure luxury at a drugstore price point. Users rank it highly because the squalane-oil formula feels magnificent, the magnetic tube feels expensive, and Rose Latte acts as a perfect, non-sticky everyday tint.4. Clinique Almost Lipstick (Honey Shades) — The Cult-Classic LuxuryWhy it’s #4: People absolutely love the sheer, customized, \"your lips but better\" tint it provides. It lands in the middle of the pack solely due to its low value per ounce and expensive luxury pricing—leaving many consumers to hunt for drugstore dupes.5. REVLON Super Lustrous Lipstick (Shade: 778 Pink Promise) — The Reliable StandbyWhy it’s #5: A beautiful, silky, ultra-pigmented drugstore staple. It sits lower on the list because traditional cream formulas are losing traction to high-tech long-wear hybrids. However, for pure, smooth pigment, it remains a beloved budget favorite.6. L'Oreal Paris Colour Riche Lipstick (Shade: 800 Fairest Nude) — The Retro SatinWhy it’s #6: While the formula itself is intensely buttery and Fairest Nude is a legendary fair-skin color choice, it sits at the bottom due to user polarization over its strong, classic violet-rose scent, which can be a dealbreaker for modern consumers sensitive to fragrances.Show Code",
    "methodology": "Product-specific insights, recurring review themes, everyday use cases, and value balance are considered together.",
    "hero_image": null,
    "accent": "#e6b85f",
    "article_html": "<div class=\"longform festival-longform v10-rich-article festival-editorial-v115\">\n  <section class=\"festival-intro-grid\">\n    <div class=\"festival-intro-copy\"><span class=\"eyebrow\">Editorial festival guide</span><h2>Beauty &amp; Personal Care: what do real user experiences reveal?</h2><p>Deep Category ComparisonProductBest ForKey Highlight from ReviewsMain Complaint from ReviewsMaybelline Vinyl InkHigh shine + No budgingUnbeatable gloss finish that genuinely stays transfer-proof all day.Feels slightly sticky or rubbery if not shaken well.Maybelline Matte InkIndestructible wearComplete, 16-hour survival through oily food and drinks.Can feel heavily drying and leaves a tacky film if applied too thick.e.l.f.</p><p>Lip Oil StickBudget-friendly luxuryPremium weighted magnetic packaging and intense hydration.Zero staying power; needs frequent reapplication.Clinique Almost LipstickNo-mirror tintingUniversally flattering chameleon shades that adjust to your lip tone.Overpriced for the small amount of product you receive.REVLON Super LustrousClassic cream finishExtremely high pigment payoff that mimics high-end bullet brands.Transfers heavily onto cups and fades quickly.L&#039;Oreal Colour RicheNourishing satin lookInfused with premium oils to soothe flaky, dry lips.Strong vintage, powdery-floral perfume scent can irritate.Ultimate Ranking: People&#039;s Choice (Top to Bottom)1.</p><p>Maybelline SuperStay Vinyl Ink (Shade: 35 Cheeky) — The Modern InnovatorWhy it’s #1: It wins the top spot because it fixes the biggest complaint in makeup: dry lips from long-wear formulas. Buyers are obsessed with the fact that they can get a mirror-like shine that doesn&#039;t wipe off. Cheeky is heavily favored as an effortless, daily blush-nude.2.</p><p>Maybelline SuperStay Matte Ink (Shade: 70 Amazonian) — The Performance ChampionWhy it’s #2: No product on earth competes with its staying power. It ranks just below Vinyl Ink because it can be unforgiving on dry lips, but the shade Amazonian is highly praised as the ultimate flattering, true 90s warm terracotta nude.3. e.l.f.</p><p>Glow Reviver Lip Oil Stick (Shade: Rose Latte) — The Viral Value KingWhy it’s #3: It dominates social media for offering pure luxury at a drugstore price point. Users rank it highly because the squalane-oil formula feels magnificent, the magnetic tube feels expensive, and Rose Latte acts as a perfect, non-sticky everyday tint.4.</p><p class=\"festival-editor-note\">This is not a product catalogue. It brings together finalists serving the same need and reads them through review signals, everyday routines, value balance, and product-specific strengths and weaknesses.</p></div>\n    <div class=\"festival-intro-facts\"><article><b>6</b><span>finalists serving the same need</span></article><article><b>Top 5</b><span>detailed editorial shortlist</span></article><article><b>Top 3</b><span>stand-out picks for a quick decision</span></article></div>\n  </section>\n  <section class=\"article-product-gallery premium-gallery\" data-scroll-gallery><a href=\"https://olet.store/ca/product/revlon-lipstick-super-lustrous-lipstick-creamy-formula-for-soft-fuller-looking-lips-moisturized-feel-778-pink-promise-0-15-oz\" class=\"article-gallery-card\"><span>Gold trophy</span><span class=\"product-frame size-sm\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F71VGvfyp%2BTL._AC_SL1500_.jpg\" alt=\"REVLON Lipstick, Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 778 Pink Promise, 0.15 oz\" data-olet-normalized=\"1\"></span><b>REVLON Lipstick, Super Lustrous Lipstick, Creamy Formula For So…</b><em>93.2/100</em></a><a href=\"https://olet.store/ca/product/l-oreal-paris-colour-riche-lipstick-creamy-long-lasting-lipstick-for-women-enriched-argan-oil-and-vitamin-e-800-fairest-nude-0-13-oz-pack-of-1\" class=\"article-gallery-card\"><span>#2 finalist</span><span class=\"product-frame size-sm\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61cexviYNYL._AC_SL1500_.jpg\" alt=\"L&#039;Oreal Paris Colour Riche Lipstick, Creamy, Long-Lasting, Lipstick for Women, Enriched Argan Oil and Vitamin E, 800 Fairest Nude, 0.13 oz (pack of 1)\" data-olet-normalized=\"1\"></span><b>L&#039;Oreal Paris Colour Riche Lipstick, Creamy, Long-Lasting, Lips…</b><em>92.6/100</em></a><a href=\"https://olet.store/ca/product/maybelline-superstay-vinyl-ink-liquid-lipstick-cheeky\" class=\"article-gallery-card\"><span>#3 finalist</span><span class=\"product-frame size-sm\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61VU-zMbsIL._AC_SL1500_.jpg\" alt=\"Maybelline SuperStay Vinyl Ink liquid lipstick, Cheeky\" data-olet-normalized=\"1\"></span><b>Maybelline SuperStay Vinyl Ink liquid lipstick, Cheeky</b><em>91.9/100</em></a><a href=\"https://olet.store/ca/product/clinique-almost-lipstick-tinted-lip-balm-in-3-iconic-shades-black-honey-pink-honey-and-nude-honey-sheer-lightweight\" class=\"article-gallery-card\"><span>#4 finalist</span><span class=\"product-frame size-sm\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61lB66i-FpL._SL1500_.jpg\" alt=\"Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink Honey and Nude Honey | Sheer + Lightweight\" data-olet-normalized=\"1\"></span><b>Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Bla…</b><em>91.3/100</em></a><a href=\"https://olet.store/ca/product/maybelline-new-york-superstay-matte-ink-liquid-lipstick-amazonian-0-17-fl-oz-5-ml-pack-of-1\" class=\"article-gallery-card\"><span>#5 finalist</span><span class=\"product-frame size-sm\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61LKpwK0gRL._AC_SL1500_.jpg\" alt=\"Maybelline New York SuperStay Matte Ink Liquid Lipstick, Amazonian, 0.17 fl. oz., 5 ml (Pack of 1)\" data-olet-normalized=\"1\"></span><b>Maybelline New York SuperStay Matte Ink Liquid Lipstick, Amazon…</b><em>90.6/100</em></a></section>  <section class=\"winner-story-band\"><div><span class=\"eyebrow\">Festival gold trophy</span><h2>REVLON Lipstick, Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 778 Pink Promise, 0.15 oz</h2><p>The REVLON Super Lustrous Lipstick in 778 Pink Promise is highly praised by consumers as a budget-friendly, ultra-moisturizing lipstick that delivers a comfortable, satin-cream finish. Across major retail platforms like Walmart and Amazon, it holds an impressive average rating of 4.5 out of 5 stars based on thousands of customer reviews.Real Customer InsightsThe Formula Feel: Reviewers love the cream texture, comparing its comfort level to wearing a high-end lip balm or Chapstick. The infusion of vitamin E and avocado oil prevents the lips from drying out throughout the day.The Color Payoff: Customers note that…</p><div class=\"hero-actions\"><a class=\"btn soft\" href=\"https://olet.store/ca/product/revlon-lipstick-super-lustrous-lipstick-creamy-formula-for-soft-fuller-looking-lips-moisturized-feel-778-pink-promise-0-15-oz\">Detailed product note <i class=\"fa-solid fa-arrow-right\" aria-hidden=\"true\"></i></a><a class=\"amazon-cta primary\" href=\"https://olet.store/ca/out/product/227/buy\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer\"><i class=\"fa-brands fa-amazon fa-brands\" aria-hidden=\"true\"></i><span><small>Amazon affiliate link</small><b>View the winner on Amazon</b></span><i class=\"fa-solid fa-arrow-up-right-from-square\" aria-hidden=\"true\"></i></a></div></div><span class=\"product-frame size-md\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F71VGvfyp%2BTL._AC_SL1500_.jpg\" alt=\"REVLON Lipstick, Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 778 Pink Promise, 0.15 oz\" data-olet-normalized=\"1\"></span></section>  <section class=\"festival-section-title\"><span class=\"eyebrow\">Meet the finalists</span><h2>Where do the top five finalists stand out?</h2><p>Use each card as a quick decision note. Open the product page or Amazon affiliate link when you want more detail.</p></section>\n  <div class=\"generated-top5 rich-top5 editorial-top5\"><article><div class=\"rich-top5-media\"><span class=\"product-frame size-xs\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F71VGvfyp%2BTL._AC_SL1500_.jpg\" alt=\"REVLON Lipstick, Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 778 Pink Promise, 0.15 oz\" data-olet-normalized=\"1\"></span><b><i class=\"fa-solid fa-trophy\" aria-hidden=\"true\"></i></b></div><div class=\"rich-top5-copy\"><span>Gold trophy</span><h3>REVLON Lipstick, Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 778 Pink Promise, 0.15 oz</h3><p>The REVLON Super Lustrous Lipstick in 778 Pink Promise is highly praised by consumers as a budget-friendly, ultra-moisturizing lipstick that delivers a comfortable, satin-cream finish. Across major retail platforms like Walmart and Amazon, it holds an impressive average rating of 4.5 out of 5 stars based on thousands of customer reviews.Real Customer InsightsThe Formula Feel: Reviewers love the cream texture, comparing its comfort level to wearing a high-end lip balm or Chapstick. The infusion of vitamin E and avo…</p><div class=\"generated-top5-actions\"><a class=\"text-button\" href=\"https://olet.store/ca/product/revlon-lipstick-super-lustrous-lipstick-creamy-formula-for-soft-fuller-looking-lips-moisturized-feel-778-pink-promise-0-15-oz\">Open product note <i class=\"fa-solid fa-arrow-right\" aria-hidden=\"true\"></i></a><a class=\"amazon-cta mini\" href=\"https://olet.store/ca/out/product/227/buy\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer\"><i class=\"fa-brands fa-amazon fa-brands\" aria-hidden=\"true\"></i><span><small>Amazon affiliate link</small><b>View on Amazon</b></span><i class=\"fa-solid fa-arrow-up-right-from-square\" aria-hidden=\"true\"></i></a></div></div></article><article><div class=\"rich-top5-media\"><span class=\"product-frame size-xs\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61cexviYNYL._AC_SL1500_.jpg\" alt=\"L&#039;Oreal Paris Colour Riche Lipstick, Creamy, Long-Lasting, Lipstick for Women, Enriched Argan Oil and Vitamin E, 800 Fairest Nude, 0.13 oz (pack of 1)\" data-olet-normalized=\"1\"></span><b><i class=\"fa-solid fa-award\" aria-hidden=\"true\"></i></b></div><div class=\"rich-top5-copy\"><span>#2 finalist</span><h3>L&#039;Oreal Paris Colour Riche Lipstick, Creamy, Long-Lasting, Lipstick for Women, Enriched Argan Oil and Vitamin E, 800 Fairest Nude, 0.13 oz (pack of 1)</h3><p>The L&#039;Oreal Paris Colour Riche Lipstick in 800 Fairest Nude is a holy-grail product in the drugstore beauty community, celebrated for its rich, buttery texture and classic satin finish. Across massive retail platforms like Amazon, it maintains an exceptional 4.3 out of 5-star rating with over 45,000 customer reviews.Real Customer InsightsThe Formula Feel: Users consistently rave about how smooth and luxurious the formula feels. Because it is enriched with argan oil and vitamin E, buyers note that it treats your li…</p><div class=\"generated-top5-actions\"><a class=\"text-button\" href=\"https://olet.store/ca/product/l-oreal-paris-colour-riche-lipstick-creamy-long-lasting-lipstick-for-women-enriched-argan-oil-and-vitamin-e-800-fairest-nude-0-13-oz-pack-of-1\">Open product note <i class=\"fa-solid fa-arrow-right\" aria-hidden=\"true\"></i></a><a class=\"amazon-cta mini\" href=\"https://olet.store/ca/out/product/228/buy\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer\"><i class=\"fa-brands fa-amazon fa-brands\" aria-hidden=\"true\"></i><span><small>Amazon affiliate link</small><b>View on Amazon</b></span><i class=\"fa-solid fa-arrow-up-right-from-square\" aria-hidden=\"true\"></i></a></div></div></article><article><div class=\"rich-top5-media\"><span class=\"product-frame size-xs\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61VU-zMbsIL._AC_SL1500_.jpg\" alt=\"Maybelline SuperStay Vinyl Ink liquid lipstick, Cheeky\" data-olet-normalized=\"1\"></span><b><i class=\"fa-solid fa-ribbon\" aria-hidden=\"true\"></i></b></div><div class=\"rich-top5-copy\"><span>#3 finalist</span><h3>Maybelline SuperStay Vinyl Ink liquid lipstick, Cheeky</h3><p>The Maybelline SuperStay Vinyl Ink Liquid Lipstick in 35 Cheeky is an viral sensation across TikTok and Reddit, lauded for breaking the rules of long-wear lipstick by delivering a high-shine finish that actually stays put. Across major platforms like Walmart, it holds a strong reputation for durability and vibrant, comfortable color.Real Customer InsightsThe Mandatory Rule: The most common feedback from reviewers is that the formula must be shaken for at least 5 seconds before application to activate the &quot;Color Lo…</p><div class=\"generated-top5-actions\"><a class=\"text-button\" href=\"https://olet.store/ca/product/maybelline-superstay-vinyl-ink-liquid-lipstick-cheeky\">Open product note <i class=\"fa-solid fa-arrow-right\" aria-hidden=\"true\"></i></a><a class=\"amazon-cta mini\" href=\"https://olet.store/ca/out/product/229/buy\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer\"><i class=\"fa-brands fa-amazon fa-brands\" aria-hidden=\"true\"></i><span><small>Amazon affiliate link</small><b>View on Amazon</b></span><i class=\"fa-solid fa-arrow-up-right-from-square\" aria-hidden=\"true\"></i></a></div></div></article><article><div class=\"rich-top5-media\"><span class=\"product-frame size-xs\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61lB66i-FpL._SL1500_.jpg\" alt=\"Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink Honey and Nude Honey | Sheer + Lightweight\" data-olet-normalized=\"1\"></span><b><i class=\"fa-solid fa-star\" aria-hidden=\"true\"></i></b></div><div class=\"rich-top5-copy\"><span>#4 finalist</span><h3>Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink Honey and Nude Honey | Sheer + Lightweight</h3><p>The Clinique Almost Lipstick in the Honey Shades is a legendary product line in the beauty world. Originally famous for its single viral cult-classic hue, it has expanded into a trio of sheer, chameleon-like options. Across retail platforms like Amazon, it boasts a stellar 4.4 out of 5 stars based on over 16,000 global customer reviews.Real Customer InsightsThe Formula Feel: Reviewers consistently clarify that this is not a heavy lipstick, nor is it a sticky lip gloss. It functions exactly like a lightweight, emol…</p><div class=\"generated-top5-actions\"><a class=\"text-button\" href=\"https://olet.store/ca/product/clinique-almost-lipstick-tinted-lip-balm-in-3-iconic-shades-black-honey-pink-honey-and-nude-honey-sheer-lightweight\">Open product note <i class=\"fa-solid fa-arrow-right\" aria-hidden=\"true\"></i></a><a class=\"amazon-cta mini\" href=\"https://olet.store/ca/out/product/230/buy\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer\"><i class=\"fa-brands fa-amazon fa-brands\" aria-hidden=\"true\"></i><span><small>Amazon affiliate link</small><b>View on Amazon</b></span><i class=\"fa-solid fa-arrow-up-right-from-square\" aria-hidden=\"true\"></i></a></div></div></article><article><div class=\"rich-top5-media\"><span class=\"product-frame size-xs\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61LKpwK0gRL._AC_SL1500_.jpg\" alt=\"Maybelline New York SuperStay Matte Ink Liquid Lipstick, Amazonian, 0.17 fl. oz., 5 ml (Pack of 1)\" data-olet-normalized=\"1\"></span><b><i class=\"fa-solid fa-star\" aria-hidden=\"true\"></i></b></div><div class=\"rich-top5-copy\"><span>#5 finalist</span><h3>Maybelline New York SuperStay Matte Ink Liquid Lipstick, Amazonian, 0.17 fl. oz., 5 ml (Pack of 1)</h3><p>The Maybelline New York SuperStay Matte Ink Liquid Lipstick in 70 Amazonian is widely regarded as an indestructible powerhouse in the makeup world. Known for its industrial-strength staying power, it maintains an exceptional reputation across Reddit&#039;s beauty communities and holds a strong 4.5 out of 5-star rating based on thousands of global customer reviews.Real Customer InsightsThe Bulletproof Formula: Reviewers confirm that Maybelline&#039;s 16-hour wear claim is entirely accurate. Consumers frequently state that it…</p><div class=\"generated-top5-actions\"><a class=\"text-button\" href=\"https://olet.store/ca/product/maybelline-new-york-superstay-matte-ink-liquid-lipstick-amazonian-0-17-fl-oz-5-ml-pack-of-1\">Open product note <i class=\"fa-solid fa-arrow-right\" aria-hidden=\"true\"></i></a><a class=\"amazon-cta mini\" href=\"https://olet.store/ca/out/product/231/buy\" target=\"_blank\" rel=\"nofollow sponsored noopener noreferrer\"><i class=\"fa-brands fa-amazon fa-brands\" aria-hidden=\"true\"></i><span><small>Amazon affiliate link</small><b>View on Amazon</b></span><i class=\"fa-solid fa-arrow-up-right-from-square\" aria-hidden=\"true\"></i></a></div></div></article></div>\n  <section class=\"article-signal-band editorial-signals\"><div><span class=\"eyebrow\">Review signals</span><h2>Themes the community mentions repeatedly</h2><p>We turn long user narratives into recurring themes that are useful when deciding.</p></div><ul><li>Deep Category ComparisonProductBest ForKey Highlight from ReviewsMain Complaint from ReviewsMaybelline Vinyl InkHigh shine + No budgingUnbeatable gloss finish that genuinely stays transfer-proof all day.Feels slightly sticky or rubbery if not shaken well.Maybelline Matte InkIndestructible wearComplete, 16-hour survival through oily food and drinks.Can feel heavily drying and leaves a tacky film if applied too thick.e.l.f.</li><li>Lip Oil StickBudget-friendly luxuryPremium weighted magnetic packaging and intense hydration.Zero staying power; needs frequent reapplication.Clinique Almost LipstickNo-mirror tintingUniversally flattering chameleon shades that adjust to your lip tone.Overpriced for the small amount of product you receive.REVLON Super LustrousClassic cream finishExtremely high pigment payoff that mimics high-end bullet brands.Transfers heavily onto cups and fades quickly.L&#039;Oreal Colour RicheNourishing satin lookInfused with premium oils to soothe flaky, dry lips.Strong vintage, powdery-floral perfume scent can irritate.Ultimate Ranking: People&#039;s Choice (Top to Bottom)1.</li><li>Maybelline SuperStay Vinyl Ink (Shade: 35 Cheeky) — The Modern InnovatorWhy it’s #1: It wins the top spot because it fixes the biggest complaint in makeup: dry lips from long-wear formulas.</li><li>Buyers are obsessed with the fact that they can get a mirror-like shine that doesn&#039;t wipe off.</li><li>Cheeky is heavily favored as an effortless, daily blush-nude.2.</li><li>Maybelline SuperStay Matte Ink (Shade: 70 Amazonian) — The Performance ChampionWhy it’s #2: No product on earth competes with its staying power.</li><li>It ranks just below Vinyl Ink because it can be unforgiving on dry lips, but the shade Amazonian is highly praised as the ultimate flattering, true 90s warm terracotta nude.3.</li><li>Glow Reviver Lip Oil Stick (Shade: Rose Latte) — The Viral Value KingWhy it’s #3: It dominates social media for offering pure luxury at a drugstore price point.</li></ul></section>\n  <section class=\"article-vs-promo festival-vs-promo\"><div><span class=\"eyebrow\">Smart comparison</span><h2>Compare the top two finalists on one page.</h2><p>See scores, review insights, and Amazon affiliate links side by side on the comparison page.</p></div><a class=\"vs-widget\" href=\"https://olet.store/ca/vs/revlon-lipstick-super-lustrous-lipstick-creamy-formula-for-soft-fuller-looking-lips-moisturized-feel-778-pink-promise-0-15-oz-vs-l-oreal-paris-colour--7af9a6c2f1e1\"><div><span class=\"product-frame size-xs\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F71VGvfyp%2BTL._AC_SL1500_.jpg\" alt=\"REVLON Lipstick, Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 778 Pink Promise, 0.15 oz\" data-olet-normalized=\"1\"></span><b>REVLON Lipstick, Super Lustro…</b></div><strong>VS</strong><div><span class=\"product-frame size-xs\"><img class=\"olet-product-img \" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https://olet.store/ca/image.php?src=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61cexviYNYL._AC_SL1500_.jpg\" alt=\"L&#039;Oreal Paris Colour Riche Lipstick, Creamy, Long-Lasting, Lipstick for Women, Enriched Argan Oil and Vitamin E, 800 Fairest Nude, 0.13 oz (pack of 1)\" data-olet-normalized=\"1\"></span><b>L&#039;Oreal Paris Colour Riche Li…</b></div><span>Open comparison <i class=\"fa-solid fa-arrow-right\" aria-hidden=\"true\"></i></span></a></section>  <section class=\"festival-checklist\"><div><span class=\"eyebrow\">Final check before buying</span><h2>Four quick questions before you decide</h2></div><ul><li>Does the top-ranked product fit your real routine?</li><li>Could a lower-priced finalist offer a similar benefit?</li><li>When multi-packs are available, did you confirm the unit price on Amazon?</li><li>Did you confirm stock, delivery, returns, and current pricing with the retailer?</li></ul></section>\n  <section class=\"affiliate-explainer\"><span class=\"eyebrow\">Amazon links</span><h2>Continue to the retailer in one step when you decide.</h2><p>Olet.Store does not sell products directly. Each product has its own Amazon affiliate link. Confirm current price, stock, and delivery details on the retailer page.</p></section>\n</div>",
    "source_hash": "cdbf0e641a8bb188106d539ab445e147d8201a8b2b2f4369a5175273b86bb135",
    "visual_variant": "care",
    "category_confidence": "54.49",
    "import_warning": "Review suggested: CAT-03 · Beauty & Personal Care has 54.49% confidence. Check mixed or generic product names before publishing.",
    "status": "published",
    "created_at": "2026-08-04 06:07:00",
    "updated_at": "2026-08-04 06:07:00",
    "products": [
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            "slug": "revlon-lipstick-super-lustrous-lipstick-creamy-formula-for-soft-fuller-looking-lips-moisturized-feel-778-pink-promise-0-15-oz",
            "name": "REVLON Lipstick, Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 778 Pink Promise, 0.15 oz",
            "brand": "REVLON",
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            "product_url": "https://www.amazon.ca/Lustrous-Lipstick-Vitamin-Avocado-Promise/dp/B07XTSH96D/ref=zg_bs_g_6344665011_d_sccl_1/141-3281401-9495333?th=1",
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            "insight": "The REVLON Super Lustrous Lipstick in 778 Pink Promise is highly praised by consumers as a budget-friendly, ultra-moisturizing lipstick that delivers a comfortable, satin-cream finish. Across major retail platforms like Walmart and Amazon, it holds an impressive average rating of 4.5 out of 5 stars based on thousands of customer reviews.Real Customer InsightsThe Formula Feel: Reviewers love the cream texture, comparing its comfort level to wearing a high-end lip balm or Chapstick. The infusion of vitamin E and avocado oil prevents the lips from drying out throughout the day.The Color Payoff: Customers note that it uses microfine pigments, providing rich, vibrant color coverage in just one swipe without feeling heavy or thick.The Shade (778 Pink Promise): On beauty forums and platforms like TikTok, users describe this specific shade as an unpretentious, cool-toned, bright bubblegum pink. It acts as a nostalgic yet fresh everyday pink, though some shoppers with warm skin tones mention it can occasionally look a bit stark or pastel depending on the lighting.Wear Time: Because it is an incredibly emollient, creamy formula, buyers mention that it does transfer and requires reapplication after eating or drinking. Matte-lovers note it lacks long-term staying power.Final Verdict9/10 — Highly Recommended.The REVLON Super Lustrous Cream Lipstick remains an undefeated drugstore classic. If you want a deeply hydrating, high-pigment formula at a fraction of department store prices, this is a must-buy. However, if you have warm undertones, you may want to pair shade 778 Pink Promise with a deeper pink or neutral lip liner to make the color pop beautifully.",
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            "created_at": "2026-08-04 06:07:00",
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            "slug": "l-oreal-paris-colour-riche-lipstick-creamy-long-lasting-lipstick-for-women-enriched-argan-oil-and-vitamin-e-800-fairest-nude-0-13-oz-pack-of-1",
            "name": "L'Oreal Paris Colour Riche Lipstick, Creamy, Long-Lasting, Lipstick for Women, Enriched Argan Oil and Vitamin E, 800 Fairest Nude, 0.13 oz (pack of 1)",
            "brand": "L'Oreal",
            "category_hint": "Health & Wellness",
            "category_id": "CAT-04",
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            "product_url": "https://www.amazon.ca/Paris-Original-Lipstick-Hydrating-Formula/dp/B004BCT7G6/ref=zg_bs_g_6344665011_d_sccl_2/141-3281401-9495333?th=1",
            "comments_url": "",
            "insight": "The L'Oreal Paris Colour Riche Lipstick in 800 Fairest Nude is a holy-grail product in the drugstore beauty community, celebrated for its rich, buttery texture and classic satin finish. Across massive retail platforms like Amazon, it maintains an exceptional 4.3 out of 5-star rating with over 45,000 customer reviews.Real Customer InsightsThe Formula Feel: Users consistently rave about how smooth and luxurious the formula feels. Because it is enriched with argan oil and vitamin E, buyers note that it treats your lips like a heavy-duty lip balm, preventing flaking and keeping skin supple.The Scent: A highly discussed point among consumers is L'Oreal's signature fragrance. Many long-time users find the retro, powdery violet-rose scent nostalgic and comforting, but buyers sensitive to perfumes warn that the fragrance is quite strong upon application.The Shade (800 Fairest Nude): On platforms like TikTok and Instagram, beauty enthusiasts call this a top-tier neutral nude for fair-to-medium complexions. It features a balanced mix of beige and slight pink undertones, meaning it will not wash you out or look orange. However, users with deeper skin tones note it can look a bit pastel or chalky without a liner.Wear Time: While L'Oreal markets the product as long-lasting, real-world reviewers clarify that it acts like a traditional, emollient cream lipstick. It will transfer onto cups, and you should expect to reapply it after eating.Final Verdict8.5/10 — A Drugstore Classic.If you are hunting for an affordable, highly hydrating everyday nude that treats dry lips with care, the L'Oreal Colour Riche in Fairest Nude is an absolute must-have. Its creamy satin payoff rivals high-end luxury brands. Just keep in mind that you will need to reapply it throughout the day, and ensure you are comfortable with fragranced lip cosmetics before purchasing.",
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            "award_slug": "lipstick",
            "award_title": "Lipstick · Olet People’s Choice Awards",
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            "award_id": 39,
            "source_row_key": "i7-g17-17-9220cabd2065-lipstick:r133:p3",
            "rank_no": 3,
            "slug": "maybelline-superstay-vinyl-ink-liquid-lipstick-cheeky",
            "name": "Maybelline SuperStay Vinyl Ink liquid lipstick, Cheeky",
            "brand": "Maybelline",
            "category_hint": "Beauty & Personal Care",
            "category_id": "CAT-03",
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            "product_url": "https://www.amazon.ca/Maybelline-SuperStay-liquid-lipstick-Cheeky/dp/B09QH8148N/ref=zg_bs_g_6344665011_d_sccl_3/141-3281401-9495333?th=1",
            "comments_url": "",
            "insight": "The Maybelline SuperStay Vinyl Ink Liquid Lipstick in 35 Cheeky is an viral sensation across TikTok and Reddit, lauded for breaking the rules of long-wear lipstick by delivering a high-shine finish that actually stays put. Across major platforms like Walmart, it holds a strong reputation for durability and vibrant, comfortable color.Real Customer InsightsThe Mandatory Rule: The most common feedback from reviewers is that the formula must be shaken for at least 5 seconds before application to activate the \"Color Lock\" ingredients. Users who skipped this step noted it felt incredibly sticky, transferred heavily, and moved to their teeth.The Finish and Texture: Unlike drying matte liquid lipsticks, buyers love that this provides a beautiful, reflective vinyl gloss look that stays comfortable and lightly hydrating for hours. However, testers on Reddit point out that it leaves a slightly tacky or \"rubbery\" feeling on the lips even after drying, though most find it easy to tolerate given the longevity.The Shade (35 Cheeky): On makeup forums, Cheeky is highly celebrated as a versatile, muted pinkish-mauve nude. Depending on your skin's undertone, it can lean slightly warm and peachy or act as a perfect \"My Lips But Better\" soft summer shade. It provides total, opaque color coverage in a single swipe.Wear Time: True to its marketing, consumers confirm it survives heavy water drinking, talking, and long workdays. It only begins to break down when exposed to oily foods, requiring a quick touch-up in the center of the lips. Because it anchors tightly to the skin, buyers warn you will need an oil-based makeup remover to take it off.Final Verdict9.1/10 — An Absolute Game Changer.If you love a shiny lip look but hate how quickly standard glosses fade, the Maybelline Vinyl Ink in Cheeky is a brilliant, budget-friendly addition to your makeup bag. It perfectly bridges the gap between longwear pigment and comfortable hydration. Just remember to shake the tube well and give it a few minutes to fully set before testing its transfer-proof barrier.",
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            "score": "91.90",
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            "created_at": "2026-08-04 06:07:00",
            "updated_at": "2026-08-04 06:07:00",
            "award_slug": "lipstick",
            "award_title": "Lipstick · Olet People’s Choice Awards",
            "rank": 3
        },
        {
            "id": 230,
            "award_id": 39,
            "source_row_key": "i7-g17-17-9220cabd2065-lipstick:r134:p4",
            "rank_no": 4,
            "slug": "clinique-almost-lipstick-tinted-lip-balm-in-3-iconic-shades-black-honey-pink-honey-and-nude-honey-sheer-lightweight",
            "name": "Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink Honey and Nude Honey | Sheer + Lightweight",
            "brand": "Clinique",
            "category_hint": "Beauty & Personal Care",
            "category_id": "CAT-03",
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            "product_url": "https://www.amazon.ca/Clinique-0412294052719-Clinique%C2%AE-Almost-Lipstick/dp/B0032RMX3U/ref=zg_bs_g_6344665011_d_sccl_5/141-3281401-9495333?th=1",
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            "insight": "The Clinique Almost Lipstick in the Honey Shades is a legendary product line in the beauty world. Originally famous for its single viral cult-classic hue, it has expanded into a trio of sheer, chameleon-like options. Across retail platforms like Amazon, it boasts a stellar 4.4 out of 5 stars based on over 16,000 global customer reviews.Real Customer InsightsThe Formula Feel: Reviewers consistently clarify that this is not a heavy lipstick, nor is it a sticky lip gloss. It functions exactly like a lightweight, emollient-rich tinted lip balm. Formulated with castor seed oil and 100% fragrance-free, it glides on smoothly, making it a major favorite for those with chronically dry or peeling lips.The \"Your Lips But Better\" Effect: The key selling point across social media platforms like TikTok is how the transparent pigment melts into the lips, mixing with your natural lip tone. Because of this, the same tube will look completely different on everyone.The Shade BreakdownBlack Honey: The undisputed star. In the tube, it looks intimidatingly dark purple-black, but it swipes on as a universally flattering, sheer black cherry/berry tint. Reviewers of all skin tones love it for providing a natural, effortless flush of depth.Pink Honey: Perfect for those who find Black Honey too dark or moody. Users describe this as a soft, candied, rosy pink. It is highly recommended by pale or fair-skinned buyers who want a subtle, brightening daytime look.Nude Honey: A highly praised addition to the lineup. Beauty testers appreciate that it avoids chalky, orange, or terracotta undertones. One coat gives a very clean, bare-lipped shine, while multiple coats build into a warm, chocolatey mocha nude.The DrawbacksProduct Amount vs. Price: A prominent complaint among consumers on Reddit is the price-to-product ratio. At around $34 CAD, the slim bullet contains noticeably less product than standard lipsticks.Longevity: Because it behaves like an emollient balm, it has zero staying power. Buyers note you will need to reapply it frequently throughout the day, causing you to burn through the tube relatively fast.Final Verdict8.7/10 — An Effortless Luxury Essential.If you prefer a low-maintenance, \"no-makeup\" look, the Clinique Almost Lipstick trio is worth the investment. It provides an elegant, soft-shine finish that is impossible to mess up, even without a mirror. Choose Black Honey for a moody berry tint, Pink Honey for a youthful rosy glow, or Nude Honey for the ultimate neutral mocha glaze. However, if you are looking for long-lasting color payoff or high value per ounce, you will likely find more satisfaction in a traditional satin lipstick.",
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            "score": "91.25",
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            "created_at": "2026-08-04 06:07:00",
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            "award_slug": "lipstick",
            "award_title": "Lipstick · Olet People’s Choice Awards",
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            "rank_no": 5,
            "slug": "maybelline-new-york-superstay-matte-ink-liquid-lipstick-amazonian-0-17-fl-oz-5-ml-pack-of-1",
            "name": "Maybelline New York SuperStay Matte Ink Liquid Lipstick, Amazonian, 0.17 fl. oz., 5 ml (Pack of 1)",
            "brand": "Maybelline",
            "category_hint": "Beauty & Personal Care",
            "category_id": "CAT-03",
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            "product_url": "https://www.amazon.ca/Maybelline-New-York-SuperStay-Amazonian/dp/B074VFT45Q/ref=zg_bs_g_6344665011_d_sccl_6/141-3281401-9495333?th=1",
            "comments_url": "",
            "insight": "The Maybelline New York SuperStay Matte Ink Liquid Lipstick in 70 Amazonian is widely regarded as an indestructible powerhouse in the makeup world. Known for its industrial-strength staying power, it maintains an exceptional reputation across Reddit's beauty communities and holds a strong 4.5 out of 5-star rating based on thousands of global customer reviews.Real Customer InsightsThe Bulletproof Formula: Reviewers confirm that Maybelline's 16-hour wear claim is entirely accurate. Consumers frequently state that it is completely smudge-proof, waterproof, and transfer-proof—easily surviving greasy meals, endless coffee cups, and full workdays without a single touch-up.The Stickiness Factor: A major talking point on Reddit is that the formula stays slightly tacky or sticky on the lips for quite some time after application. Long-time users pass along a crucial tip: apply it in a very thin layer and keep your lips parted for a few minutes while it completely dries down. pressing your lips together too early will cause it to feel chunky or peel.The Shade (70 Amazonian): On makeup forums and YouTube review channels, Amazonian is highly praised as a rich, warm, medium-toned terracotta-brown nude with distinct peach and caramel undertones. Reviewers love that it contains absolutely no pink tones. It serves as a striking \"90s grunge nude\" on fair skin tones and a perfect, effortless everyday neutral on medium-to-deep complexions.Removal Warning: Because it anchors so aggressively to the skin, buyers warn that ordinary water or standard face wash will not remove it. You will absolutely need a heavy-duty, oil-based makeup remover or micellar water to break it down at the end of the day.Final Verdict9.2/10 — The Ultimate Long-Wear Matte.If your primary goal is a lip color that requires zero maintenance and will absolutely not budge from morning until night, the Maybelline SuperStay Matte Ink in Amazonian is an unmatched drug store champion. The warm caramel-terracotta hue is stunningly pigmented and incredibly flattering on a vast range of skin tones. However, if you struggle with chronically dry lips or despise a heavier, slightly tacky matte finish, you may find the formula too restrictive.",
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            "score": "90.60",
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            "created_at": "2026-08-04 06:07:00",
            "updated_at": "2026-08-04 06:07:00",
            "award_slug": "lipstick",
            "award_title": "Lipstick · Olet People’s Choice Awards",
            "rank": 5
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            "id": 232,
            "award_id": 39,
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            "rank_no": 6,
            "slug": "e-l-f-glow-reviver-lip-oil-stick-rose-latte-tinted-non-sticky-hydrating-for-a-soft-shine-finish-vegan-cruelty-free",
            "name": "e.l.f. Glow Reviver Lip Oil Stick, Rose Latte | Tinted, Non-Sticky & Hydrating For A Soft-Shine Finish, Vegan & Cruelty-Free",
            "brand": "e.l.f.",
            "category_hint": "Food & Beverages",
            "category_id": "CAT-05",
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            "product_url": "https://www.amazon.ca/l-f-Slipstick-Non-Sticky-Soft-Shine-Cruelty-Free/dp/B0G1H5Y7KN/ref=zg_bs_g_6344665011_d_sccl_7/141-3281401-9495333?th=1",
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            "insight": "The e.l.f. Glow Reviver Lip Oil Stick in Rose Latte is a viral hybrid lip product designed to combine the rich, cushiony hydration of a lip oil with the buildable pigmentation of a bullet lipstick. Garnering a massive following across TikTok and Instagram, users love it as a low-maintenance, ultra-comfort everyday purse staple.Real Customer InsightsThe Formula and Slip: True to e.l.f.'s marketing, consumers confirm that the formula feels completely non-sticky. Infused with squalane, shea butter, and jojoba oil, it provides an immediate \"slick\" texture that feels incredibly nourishing on dry or dehydrated lips.The Luxury Packing: A standout praise among reviewers is the heavy, premium-feeling weighted magnetic case. Users frequently point out that the packaging mimics $40+ luxury brands, ensuring it won’t accidentally pop open and ruin the inside of your bag.The Shade (Rose Latte): On social platforms, Rose Latte is a breakout favorite. Reviewers describe it as a stunning, versatile \"your lips but better\" neutral rosy nude. While it appears deep in the tube, one swipe gives a beautiful sheer tint, but it can easily be layered to medium coverage without feeling heavy or gummy on the skin. Some testers note it leans a bit warmer or slightly more terracotta-orange than a true cool pink.Wear Time: Because it behaves like a lip oil-balm hybrid, buyers clarify that it does not have long staying power. It will transfer onto coffee cups and food, meaning you will need to reapply it throughout the day to maintain the soft-shine finish. However, consumers note it applies so effortlessly that you do not even need a mirror for quick touch-ups.Final Verdict9/10 — An Affordable Masterpiece.For around $13 CAD, the e.l.f. Glow Reviver Lip Oil Stick delivers exceptional value, luxury packaging, and a highly addictive, moisturizing slip. Rose Latte is the ultimate, universally flattering everyday shade for anyone who wants a plump, glossy look without the sticky mess of traditional glosses. If you prioritize an indestructible, all-day stain, this won't fit the bill—but for pure comfort and hydration, it is an absolute home run.",
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            "score": "89.95",
            "pros": null,
            "cons": null,
            "created_at": "2026-08-04 06:07:00",
            "updated_at": "2026-08-04 06:07:00",
            "award_slug": "lipstick",
            "award_title": "Lipstick · Olet People’s Choice Awards",
            "rank": 6
        }
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