{
    "id": 438,
    "award_id": 74,
    "source_row_key": "i14-g4-4-944c94fa414c-lip-makeup:r28:p2",
    "rank_no": 2,
    "slug": "e-l-f-main-stain-lip-marker-rose-macaron",
    "name": "e.l.f. Main Stain Lip Marker, Rose Macaron",
    "brand": "e.l.f.",
    "category_hint": "Beauty & Personal Care",
    "category_id": "CAT-03",
    "image_urls": [
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    "affiliate_url": "https://link.amazon/B06UAXsc6",
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    "product_url": "https://www.amazon.ca/l-f-Main-Stain-Marker-Macaron/dp/B0GVG87QVL/ref=zg_bs_g_6344660011_d_sccl_2/141-3281401-9495333?th=1",
    "comments_url": "",
    "insight": "Based on consumer reviews and wear-tests across Reddit, TikTok, and YouTube, the e.l.f. Main Stain Lip Marker in Rose Macaron is widely celebrated as a highly effective, budge-proof drugstore powerhouse. At an incredibly affordable price point of around $5 to $6 CAD, it has quickly become a viral favorite for its impressive longevity and unique marker design.Here is an analytical breakdown of what real people think of this specific shade and formula:The Color: Rose MacaronRose MacaronFormula and ApplicationThe Double-Sided Tip: Users love the dual-purpose felt tip. The thin edge allows for incredibly precise overlining and contouring, while flipping it to the flat side makes filling in the rest of the lips quick and seamless.Incredible \"Life-Proof\" Wear: True to its claims, real-world wear tests show that once this formula dries down completely, it is 100% transfer-resistant and kiss-proof. Testers noted it beautifully survived greasy lunches, all-day work shifts, and even dentist appointments without smudging.Plays Well with Gloss: Unlike traditional lip liners that melt or bleed when mixed with oils, reviewers highly praise this marker for staying locked in place even when drenched in heavy lip oils or balms.The DrawbacksSlight Initial Odour: A common note among community reviewers is that the marker has a distinct, chemically scent right under the nose during application, reminiscent of early-2000s lip markers. However, users confirm the smell disappears entirely once the product dries.Potential for Tip Dry-Out: A few TikTok reviewers have noted that if you store the marker upright or don't cap it tightly, the precise thin edge can dry out faster than the flat side, making crisp line-work more difficult over time.Prep is Mandatory: Because it is a true ink-like stain, it will cling aggressively to dry flakes or chapped patches. Reviewers emphasize that you must exfoliate and thoroughly dry your lips before applying it.Final Verdict8.5/10 — The Ultimate Low-Maintenance Lip Staple.If you are prone to severely dry lips or dislike the initial marker scent, you might find the application slightly finicky. However, if you are looking for an ultra-affordable, genuinely transfer-proof lip line that will not budge under your favorite gloss, the e.l.f. Main Stain Lip Marker is an absolute triumph. Rose Macaron delivers a bright, gorgeous pop of pink that holds its own against luxury alternatives for a fraction of the price.",
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    "score": "92.55",
    "pros": null,
    "cons": null,
    "created_at": "2026-08-20 02:09:19",
    "updated_at": "2026-08-20 02:09:19",
    "status": "published",
    "award_slug": "lip-makeup",
    "award_title": "Lip Makeup · Olet People’s Choice Awards",
    "rank": 2,
    "url": "https://olet.store/ca/product/e-l-f-main-stain-lip-marker-rose-macaron",
    "award_url": "https://olet.store/ca/awards/lip-makeup",
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