{
    "id": 193,
    "award_id": 33,
    "source_row_key": "i7-g11-11-8d6ca8642980-body-butters:r85:p3",
    "rank_no": 3,
    "slug": "shea-butter-1-lb-454-g-100-natural-raw-unrefined-ivory-use-alone-or-in-diy-recipes",
    "name": "Shea Butter 1 lb / 454 g-100% Natural Raw Unrefined Ivory-Use Alone or in DIY Recipes",
    "brand": "Shea",
    "category_hint": "Beauty & Personal Care",
    "category_id": "CAT-03",
    "image_urls": [
        "https://m.media-amazon.com/images/I/61IQifLkztL._AC_SL1500_.jpg",
        "https://m.media-amazon.com/images/I/81ICxaiILJL._AC_SL1500_.jpg",
        "https://m.media-amazon.com/images/I/716f4aA2SvL._AC_SL1500_.jpg",
        "https://m.media-amazon.com/images/I/71V-bG5enzL._AC_SL1500_.jpg",
        "https://m.media-amazon.com/images/I/71Ge9ab0CRL._AC_SL1500_.jpg",
        "https://m.media-amazon.com/images/I/61bho8aZknL._AC_SL1500_.jpg"
    ],
    "image_meta_json": "{\"count\":6,\"canvas\":900,\"inner\":620,\"mode\":\"contain-white-frame\"}",
    "affiliate_url": "https://link.amazon/B0fUI9tpF",
    "economy_url": "",
    "product_url": "https://www.amazon.ca/BUTTER-100-Natural-Unrefined-Amson-Naturals-Use/dp/B00XD08LS2/ref=zg_bs_g_6344743011_d_sccl_3/141-3281401-9495333?th=1",
    "comments_url": "",
    "insight": "The Amson Naturals Raw Unrefined Ivory Shea Butter is a premium, nutrient-dense emollient that serves as an exceptional base for homemade skincare recipes and deep cold-weather hydration. However, its raw state means users must navigate a naturally dense texture and a distinct earthy aroma.The Real Customer ConsensusReal customer feedback collected from platforms like Amazon CA highlights a strong appreciation for the purity of the product, alongside mixed feelings about the labor required to soften it.Pros From Real ReviewsHighly pure, genuinely raw, and completely chemical-freeOutstanding base ingredient that emulsifies beautifully in DIY body buttersHeals stubborn, cracked skin barriers and severe winter flakingThe \"cut, not melted\" method preserves maximum vitamin potencyCons From Real ReviewsChunky, hard, and solid texture right out of the packageStrong, unrefined smoky or nutty smell that can conflict with delicate essential oilsRequires physical melting or whipping before it spreads smoothlyPackaging bag can sometimes split if the solid block is handled roughlyKey Performance InsightsThe DIY Gold Standard: Crafters and hobbyists give this product its highest marks. Reviewers note that because it is packed without water or fillers, it acts as a highly stable, high-yield base when melted down with carrier oils like jojoba or sweet almond oil.The \"Cut vs. Pour\" Advantage: Customers familiar with raw ingredients appreciate that Amson Naturals physically cuts blocks from the source rather than melting them into containers. This preserves the natural crystal structure, preventing the graininess often found in heat-processed options.The Texture Learning Curve: First-time users are often surprised by its hardness. Reviewers emphasize that you cannot use it like a traditional lotion directly from the bag; it must be rubbed vigorously between warm palms to melt, or whipped with an electric mixer.The Fragrance Barrier: Because it is completely unrefined, it retains its natural, earthy African shea nut scent. Experienced DIYers note that trying to completely mask this scent requires a heavy hand with fragrance oils, so it is best paired with complementary warm scents like vanilla or cedarwood.Final VerdictBuy it if you actively make your own DIY cosmetics, want an all-natural remedy for severe eczema, or value 100% pure ingredients over cosmetic elegance.Skip it if you want a ready-to-use cream that pumps smoothly from a bottle, prefer fragrance-free or highly perfumed floral lotions, or dislike a heavy skin feel.",
    "article_html": null,
    "source_hash": "8a89d729508d966007ae5e48d9046386cf81b6beadaec0ece475af3add91d6f1",
    "score": "91.90",
    "pros": null,
    "cons": null,
    "created_at": "2026-08-04 06:06:51",
    "updated_at": "2026-08-04 06:06:51",
    "award_slug": "body-butters",
    "award_title": "Body Butters · Olet People’s Choice Awards",
    "rank": 3,
    "url": "https://olet.store/ca/product/shea-butter-1-lb-454-g-100-natural-raw-unrefined-ivory-use-alone-or-in-diy-recipes",
    "award_url": "https://olet.store/ca/awards/body-butters",
    "machine_readable_url": "https://olet.store/ca/public-data/products/shea-butter-1-lb-454-g-100-natural-raw-unrefined-ivory-use-alone-or-in-diy-recipes.json",
    "schema_url": "https://olet.store/ca/public-data/schema/products/shea-butter-1-lb-454-g-100-natural-raw-unrefined-ivory-use-alone-or-in-diy-recipes.json"
}